BeginnersBusinesses which have not yet taken the initiative of developing a digital strategy, haven’t explored the potential of the internet and do not engage their customers online are certified Beginners.
IntermediaryThis level identifies businesses which have started developing their digital channels but are yet to achieve an omnichannel experience. Such businesses which are short on providing personalized experiences and data driven decision making but have small teams focussed on digital are certified as Intermediate.
ExpertBusinesses that have developed an omnichannel experience for their customers, offer personalized products and services and leverage data driven decision making are certified Advanced.
Digital OrganizationBusinesses that provide a well developed, seamless Customer experience, Worker experience and Partner experience are certified Expert. These businesses enable smooth information flows across traditional verticals and are able to provide hyper-personalized offerings and micro-segment their markets. They have enough data to even predict the needs of their clients in advance. They are the benchmark for everyone else to follow.
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